Top 15 Best CRM Software for Small Businesses -

 The biggest challenge for small businesses (or SMBs) is growth.

And by growth, we mean more exposure, more customers and employees and most importantly more revenue. And as well know, whilst striving for this growth, a lot has to happen. One of the biggest being that the workflows and organisational processes need to be streamlined within your business so that all processes run smoothly. That’s when CRM software becomes of great value to SMBs.

Top CRM Software for Small Businesses (SMBs)

Alright, let’s get to it. Here are the top 15 CRM software for small businesses…

1. Salesforce

SalesForce is perhaps one of the biggest and most widely used CRM software on the market. Luckily for smaller business, SalesForce offers a basic edition called Lightning Essentials. This package provides the user with an advanced contact manager that includes email integration and follow-up reminders. It also includes a lot of options for integration and customisation.

Pricing: Lightning Essentials package ($25/month/user), Lightning Professional ($75/month/user), and more.


2. Hubspot

HubSpot offers a completely free version of its CRM software that is rather popular among small businesses. The software includes all of the basic features provided by CRM software, allowing you keep track of your company’s activities, including contacts and company profiles, assigning & tracking deals, and managing all of that data in a detailed dashboard (visible to all team members). Already a HubSpot Sales user? Then you can also use this CRM software to boost your inbound sales. Not to mention, HubSpot offers several integration options with popular apps like SalesForceShopify and Microsoft Dynamics.

Pricing: Free of costs or upgrade to paid version (starting at 41 EUR / month).


3. Salesmate CRM

With Salesmate CRM you can speed up the sales processes and offer customers a personalised experience. Manage your contacts effectively and keep track of all related sales activities. This tool is also perfect for sending out email campaigns and you’ll know what happens to your emails once you hit send. As a Small Business you appreciate flexibility and scalability and Salesmate understands these needs. Some unique features within this CRM software include: Prospect & Lead Engagement, Sales Pipeline & Activity Tracking, Sales Automation & Sequences and more.

Pricing: Starts at $12/user/month.


4. Zoho

Though we’ve included Zoho in our enterprise-grade software list, this software can also be employed by small businesses – thanks to the variety in editions offered. Zoho offers a lot in terms of sales/marketing features, including website visitor tracking, lead scoring, sales signals (with pop-up notifications about leads) and more. However, keep in mind that some of the most of the advanced features are included only in the professional and enterprise editions.

Pricing: Free version, Standard ($12/month), Professional ($20/month), Enterprise ($35/month) and more.


5. Salesflare

If you hate filling out a CRM and want one that actively helps you sell, Salesflare is a good choice for you. It automatically pulls up all the info you need and automatically keeps itself up to date.

Salesflare is built specifically for small and medium-sized businesses who sell B2B. And while it may look simple, it still packs a lot of power. You can even use it to send personal email sequences at scale

Pricing: $30/user/month


6. Agile CRM

Agile CRM is a CRM software offers a lot of those big business features like custom appointments, drag-and-drop marketing automation and reports via email. This software also supports widgets, a large library of plugins, API-powered integrations and more. The free version, however, is quite limited in terms of features offered.

Pricing: Free for up to 10 users, or choose the Starter package ($14.99/user/month).


7. Freshworks CRM

Freshworks CRM (previously Freshsales) enables you to automatically capture your website visitors as sales leads and group them based on their engagement with your website. Assign them to the right salespeople on your team. Reach out to each lead with complete context and track deals by the personalized pipelines.

Pricing: Package for Growing Teams ($25/user/month).


8. Capsule CRM

Capsule CRM is a very easy-to-use CRM software that allows its users to track both relationships and sales pipelines. Not to mention it can be used on both desktops and mobile. The user interface is broken down into five groups: dashboard, people and organisations, sales pipeline, calendars and tasks and lastly, cases. One pitfall, however, is that it offers less functionality in terms of campaigns and reporting.

Pricing: They have both a free package (up to 2 users) and a Professional package (£12/user/month).


9. Microsoft Dynamics 365

Source: Microsoft Dynamics

If you are a Microsoft user you probably know that Microsoft Dynamics 365 is an all-in-one platform for sales and marketing. This CRM has rather extensive CRM functionality as well as integration with Microsoft products and LinkedIn.
The only setback with this tool is that it can be difficult to navigate at first for new users and mobile app features are limited.

Pricing: Different modules and licensens offered. Sales Insight i.e. (€ 42.20/user/month)


10. Zendesk sell

Zendesk sell is a great CRM software for companies looking to customise their sales pipelines. The software includes sales email intelligence, a native dialer, various integrations and APIs, sales prospecting and much more.

Pricing: Starting from 19 EUR/User/Month



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